Paul Bradley Smith

Paul Bradley Smith

CMO – Chief Marketing Officer & SEO Strategist

Paul Bradley Smith (PBS) is the CMO & SEO Strategist at Dod Law in San Diego, California. Paul uses his years of sales and marketing experience to help law firms and their brands find new audiences and enhance existing relationships. Highly skilled in branding strategies and organic SEO Search Engine optimization, Paul’s insight and direction creates positive business growth.

With knowledge and understanding of the California Criminal Justice system, Paul’s marketing programs reach those in need of securing the services of Dod Ghassemkhani, an award-winning Criminal Defense attorney.

Paul is cReAtIvE, analytical, and focused on creating marketing efficiencies for law firms. This includes utilizing industry leading marketing tools and analytics to significantly increase value and efficiencies.

HIGHLY SPECIALIZED MARKETING SKILLS

Branding strategy, SEO specialist, data analysis, data organization, efficiency of managed cloud services, creating new revenue opportunities through partnerships and new lead development, SEM content strategy and the curation of context in developing a unique story for the brand all reside in Paul’s quiver of experience and skill.

RECOGNIZED, RESPECTED BY PEERS, PARTNERS, AND CLIENTS

Paul has an exceptional track record working with Super Lawyers and is recognized by his peers and top marketing influencers in the world. With invitations to agency events and introductions to well-known companies, including TBWA/Chiat/Day/LA, Honda Motors and Mattel Toys, Paul’s reach extend beyond the local market.

Peers include:

• Ted Rubin – Leading Social Marketing Strategist
• Dorie Clark – Top 50 Business Thinkers of the World – #1 Communication Coach in the World – Marshall Goldsmith Coaching Awards
• Bryan Kramer – Zen Master to Digital Marketers” by Forbes

Partners in Small Business Marketing tools include:

• WP Engine
• Nimble
• SEMRush – SEO Intelligence Tool
• Nord VPN

Super Lawyer clients include:

• RJS LAW – Tax & Estate Planning

Other clients:

• Core CPAs & Advisors

BACKGROUND, EDUCATION & CERTIFICATIONS 

Colorado State University, BSBA, Finance
Bilingual (English / Español / Lite Svensk)

Paul is certified in the following:

• Coursera Social Network Analysis by Lada Adamic – Stanford University PhD
• Coursera Networked Life – Michael Kearns – University of Pennsylvania Professor – Harvard University PhD

Favorite quote:
“Intellectuals solve problems, geniuses prevent them.” – Albert Einstein

Values, Culture, Travel & Hobbies:

God, family, culture, people, futbol / soccer, golf, travel, adventure, languages, art, creativity, intellect, simplicity, strategy and becoming a better human being. Paul has lived in Denver Colorado, San Francisco, San Diego, Orange County, Sweden, and Costa Rica.

Paul enjoys world travel and unique cultures having visited Colombia, Norway, Sweden, Denmark, Finland, Costa Rica, Panama, Germany, France, Italy, Netherlands, Czech Republic, Australia, England, Austria, Switzerland, Spain, Greece, Mexico and many of Caribbean Islands. A recent adventure took Paul to great frontier fishing on the Kenai River in Alaska with his father.

LINKEDIN GROUPS:

• Forbes CMO (Chief Marketing Officer) Network
• (HBR) Harvard Business Review Reader’s Forum
• (HBR) Harvard Business Review
• Stanford Center for Social Innovation
• Stanford Entrepreneurial Minds
• LinkedIn for Journalists
• Pepperdine Graziadio School of Alumni & Students
• Colorado State University Alumni Association
• Alpha Kappa Psi

PUBLICATIONS BY PAUL BRADLEY SMITH 

Return on Empathy – Return on Empathy, Apply, Share and Display It – Written By Paul Bradley Smith, Edited by Ted Rubin

The colorful recipe for law firm growth – Written by Paul Bradley Smith

Law Firm Brands – Grow from Small to Middle – Written by Paul Bradley Smith – Highlighting Ted Rubin, Dorie Clark and Kare Anderson

What is a Growth Executive – By Paul Bradley Smith – Highlighting Bryan Kramer’s work 

The Life of a Social Entrepreneur – Written by Paul Bradley Smith – Highlighting Kare Anderson – TED Speech

Social Listening Creates Opportunity for the CMO – Written by Paul Bradley Smith

Explaining color to the Chief Marketing Officer CMO – By Paul Bradley Smith – Shared quote with Susan Wolff a well-known artist from Santa Barbara

A Creative Brand Connector Finds Opportunity – By Paul Bradley Smith highlighting certifications from Coursera with Dr. Lada Adamic Social Network Analysis and Dr. Michael Kearns Network Analysis